I'm reviving an old post here; maybe no one cares any more. But based on my experience with the "expensive" kit, and other's reports of the "cheap" kits; I would say that they are worth every penny. TRF assembles the kits themselves, as even Burlen no longer offers the complete kit, and the parts are top notch. Filter screen is brass as original (repros are frequently plastic that can distort and not filter); the shaft seal is included (as you noticed); and most importantly the diaphragm will stand up to E10 (or E15 when it comes) while some of the others can be attacked and start to leak again within a matter of months. The sediment bowl gasket is rubber so it doesn't shrink and leak like the old cork did, but it also seems to stand up to E10.
I'm not an originality freak, but IMO an original pump rebuilt with one of those kits is a better product than a new pump.
http://i258.photobucket.com/albums/hh260/TR3driver/DSCF0002_cropped-1.jpg